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Tag: prescriber preferences

Specialty Prescribing: Why Specialists Stick to Brand-Name Drugs
Ian McEwan

Specialty Prescribing: Why Specialists Stick to Brand-Name Drugs

Specialty drugs cost tens of thousands per year but are prescribed to less than 2% of people. Why do specialists keep choosing brand-name versions over cheaper alternatives? The answer lies in complex pricing, limited data, and a broken system.

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10 Comments 26.01.2026

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